Karen Kaigler-Walker, Ph.D., Department Chair

Marketing embraces all activities required to direct the flow of products, services, and commercially-related ideas from producers to consumers. Taking a global perspective, professional marketing faculty combine theory and practice with real-world experience to give students the background they need to compete in an ever-changing marketing environment. The program is undergirded by core courses in marketing management, consumer behavior and marketing research. Depending on interest, students round out their degree by choosing courses in advertising/promotion, retail management, direct marketing, sales management, product development and distribution, and strategic marketing. A required internship of 120 hours enables students to gain experience in a marketing-related business setting before graduation.

Beyond the traditional careers available to marketing majors in advertising/promotion/sales, buying, retailing, marketing management, product development, wholesaling, public relations and marketing research, marketing majors increasingly are sought to work in the fields of health, medicine, insurance, public utilities, and science and technology.

For more information about the marketing program, please contact Dr. Kaigler-Walker at karen.kaigler-walker@woodbury.edu.

STUDENT COMPUTER REQUIREMENTS

Students are required to supply their own computer (preferably notebook), as well as e-mail accounts and internet access. Notebooks or desktops used on campus should be equipped with a Network LAN Card. Following are the requirements for the School of Business and Management. "Minimum hardware" is minimum configuration which will run currently used department or school software.

	Recommended Hardware:	PC Notebook, 500 pentium III, 128mb memory, 6gb hard drive, modem +LAN card(s) for WU network
	Minimum Hardware:	PC Notebook, 300 pentium, 64mb memory, 4gb hard drive, modem +LAN card(s) for WU network
	Required Software:	Windows 98/2000/ME, MS Office 2000; SPSS (for Marketing and Fashion Marketing only)

For further information regarding computer requirements, contact Dr. Robert Schultz, chair, CIS, at bob.schultz@woodbury.edu.