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Academic Programs  >  Marketing  > Curriculum
 
Curriculum

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Courses
Marketing Curriculum
Leading to the Bachelor of Science Degree   Units
Major (M) 59
General Education (GE) 51
Unrestricted electives (UE)   16
Minimum semester hours required 126
 
SUGGESTED SEQUENCE OF REQUIRED COURSES
FIRST YEAR
Fall Semester
MG 100 Introduction to Business 3 M
AW 111 Academic Writing I 3 GE
FN 2xx History of Art course 3 GE
- - Unrestricted elective 3 UE
- - Unrestricted elective 4 UE
Spring Semester
PS 200 Introduction to Psychology
or
   
BH 210 Introduction to Sociology 3 GE
AW 112 Academic Writing II 3 GE
SC 2xx Biological science course * 3 GE
- - Unrestricted elective 3 UE
- - Unrestricted elective 3 UE
SECOND YEAR
Fall Semester
AC 205 Principles of Accounting I 4 M
CO 120 Public Speaking 3 GE
EC 203 Macroeconomics 3 GE
SC 2xx Physical science course * 3 GE
- - Humanities course 3 GE
Spring Semester
MR 301 Principles of Marketing 3 M
AC 206 Principles of Accounting II 4 M
MG 301 Organizational Communications 3 M
EC 204 Microeconomics 3 GE
- - Art or humanities course 3 GE
THIRD YEAR
Fall Semester
CI 332 Databases
or
   
MG 325 Management Information Systems 3 M
IB 350 Global Enterprise 3 M
MG 310 Principles of Management 3 M
MA 221 Statistics 3 GE
- - General education elective 3 GE
Spring Semester
MR 310 Consumer Behavior 3 M
MR 340 Marketing Management 3 M
MR 3/4xx Marketing elective 3 M
MA 301 Applied Advanced Statistics 3 GE
PS 307 Self in Society 3 GE
FOURTH YEAR
Fall Semester
MR 3/4xx Marketing elective 3 M
MR 3/4xx Marketing elective 3 M
MR 3/4xx Marketing elective 3 M
FI 360 Financial Management 3 M
- 3/4xx Business elective 3 M
- 3xx General education elective 3 GE
Spring Semester
MR 455 Marketing Research & Analysis 3 M
FM 490 Marketing Internship 3 M
MG 483 Business Policies & Strategy 3 M
- 3xx General education elective 3 GE
- - Unrestricted elective 3 UE

* One of the science courses must have a lab component.

UPPER DIVISION MARKETING ELECTIVE COURSES
Select four from the following:
MR 321 Advertising Management
MR 325 Retail Marketing Management
MR 341 Marketing on the Internet
MR 342 Media Marketing
MR 350 Direct Marketing
MR 420 Industrial Marketing
MR 430 Service and Non-Business Marketing
MR 441 Sales Management
MR 451 Strategic Marketing