Karen Kaigler-Walker, Ph.D., Department Chair

Woodbury University offers a Fashion Marketing program that provides students with a thorough understanding of the conditions, techniques and requirements of marketing and promoting fashion.

Professionals in the field teach fundamentals of fashion merchandising, promotion and trend analysis. Advanced courses feature theories of marketing, consumer behavior and international business. Drawing upon case study analysis, students learn to apply fashion marketing principles to solve problems and develop plans of action.

Laboratory experiences, field experiences and a strong senior internship program give students the exposure and experience necessary to become successful in the fashion industry.

Graduates of this program are well-prepared professionals who are qualified for management positions in a variety of fashion career areas including fashion buying, store management, advertising, styling for the media, promotion, public relations and special events.

For more information about the fashion marketing program, please contact Dr. Kaigler-Walker at karen.kaigler-walker@woodbury.edu.

STUDENT COMPUTER REQUIREMENTS

Students are required to supply their own computer (preferably notebook), as well as e-mail accounts and internet access. Notebooks or desktops used on campus should be equipped with a Network LAN Card. Following are the requirements for the School of Business and Management. "Minimum hardware" is minimum configuration which will run currently used department or school software.

	Recommended Hardware:	PC Notebook, 500 pentium III, 128mb memory, 6gb hard drive, modem +LAN card(s) for WU network
	Minimum Hardware:	PC Notebook, 300 pentium, 64mb memory, 4gb hard drive, modem +LAN card(s) for WU network
	Required Software:	Windows 98/2000/ME, MS Office 2000; SPSS (for Marketing and Fashion Marketing only)

For further information regarding computer requirements, contact Dr. Robert Schultz, chair, CIS, at bob.schultz@woodbury.edu.