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Academic Programs  >  Fashion Marketing  > Curriculum
 
Curriculum

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Courses
Fashion Marketing Curriculum
Leading to the Bachelor of Science Degree   Units
Major (M) 58
General Education (GE) 51
Unrestricted electives (UE)   17
Minimum semester hours required 126
 
SUGGESTED SEQUENCE OF REQUIRED COURSES
FIRST YEAR
Fall Semester
FD 130 Textiles 3 M
FM 115 Introduction to Fashion Business 4 M
AW 111 Academic Writing I 3 GE
FN 2xx Fine Arts course 3 GE
- - Unrestricted elective 4 UE
Spring Semester
FM 245 Fashion Promotion Laboratory 3 M
FD 161 History of Fashion II 3 M
AW 112 Academic Writing II 3 GE
SC 2xx Biological science course * 3 GE
- - Humanities course 3 GE
SECOND YEAR
Fall Semester
FM 235 Trend Analysis 3 M
AC 205 Principles of Accounting I 4 M
CO 120 Public Speaking 3 GE
EC 203 Macroeconomics 3 GE
- - Unrestricted elective 3 UE
Spring Semester
MR 301 Principles of Marketing 3 M
AC 206 Principles of Accounting II 4 M
EC 204 Microeconomics 3 GE
- - Art or humanities course 3 UE
SC 2xx Physical science course * 3 GE
THIRD YEAR
Fall Semester
MG 310 Principles of Management 3 M
FM 246 Retail Fashion Buying 3 M
BH 210 Introduction to Sociology
or
   
PS 200 Introduction to Psychology 3 GE
MA 221 Statistics 3 GE
- - General education elective 3 GE
Spring Semester
FM 375 Field Experience 3 M
MG 301 Organizational Communications 3 M
FM/
MR
3/4xx Elective 3 M
MA 301 Applied Advanced Statistics 3 GE
PS 307 Self in Society 3 GE
FOURTH YEAR
Fall Semester
MR 310 Consumer Behavior 3 M
FI 360 Financial Management 3 M
- 3xx General education elective 3 GE
- - Unrestricted elective 3 UE
- - Unrestricted elective 3 UE
Spring Semester
FM 490 Fashion Marketing Internship 3 M
MR 455 Marketing Research & Analysis 3 M
MG 483 Business Policies & Strategy 3 M
- 3xx General education elective 3 GE
- - Unrestricted elective 4 UE

* One of the science courses must have a lab component.

UPPER DIVISION FASHION MARKETING ELECTIVE COURSES
Select from the following:
FM 355 Fashion and Culture
FM 360 Fashion and Society
FM 470 Topics in Fashion Marketing
MR 312 Public Relations
MR 321 Advertising Management
MR 325 Retail Marketing Management
MR 341 Marketing on the Internet
MR 342 Media Marketing
MR 350 Direct Marketing
MR 420 Industrial Marketing
MR 430 Service and Non-Business Marketing
MR 441 Sales Management
MR 451 Strategic Marketing